Users showing pronounced engagement with travel and adventure content, indicating potential receptiveness to related offers or information.

Travel and Adventure Seekers

Profiles frequently visiting digital magazine sections, indicating a fondness for detailed storytelling or multimedia content, making them ideal targets for premium content promotions or digital subscription upgrades.

Digital Magazine Loyal Readers

[Audience] Visit Home page

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[Audience] Visitors not seen adventures content

[Audience] Visitors not seen digital magazine content

If user returns to the site and hasn't seen the Good-themed section during the last visits
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[Home - Trending] Good

If user returns to the site and hasn't seen the Answers-themed section during the last visits
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[Home - Trending] Answers

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If user returns to the site and hasn't seen the Answers-themed section during the last visits
Then show Answers hero banner.

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If user returns to the site and hasn't seen the Community-themed section during the last visits
Then show Community hero banner.

[Home - Hero] Community

If user returns to the site and hasn't seen the Safety-themed section during the last visits
Then show Safety hero banner.

[Home - Hero] Safety

If user returns to the site and hasn't seen the Good-themed section during the last visits
Then show Good hero banner.

[Home - Hero] Good

If user returns to the site and hasn't seen the Adventure-themed section during the last visits
Then show Adventure hero banner.

[Home - Hero] Adventures

If user returns to the site and hasn't seen the Digital Magazine-themed section during the last visits
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[Home - Trending] Digital Magazine

If user returns to the site and hasn't seen the Adventure-themed section during the last visits
Then show Adventure Trending Section.

[Home - Trending] Adventures

If user returns to the site and hasn't seen the Community-themed section during the last visits
Then show Community Trending Section.

[Home - Trending] Community

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## About

Andrew Raven is a print and broadcast journalist who has spent a decade-plus covering news and current affairs from around the world. Now based in Toronto, he is a contributing writer to CAA Magazine. Before moving to the Big Smoke, he spent five years in Egypt where he covered the Arab Spring and its aftermath for the Reuters news agency and other media organizations. That followed stints in Singapore, Vietnam and Canada's Far North.


Andrew Raven

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